multi-disciplinary design leader
↓I’m Gina. 👋🏼 I’ve spent the past decade designing and scaling complex B2B2C product ecosystems, blending strategic vision, systems thinking, and empathy to bring clarity and cohesion to multi-surface experiences.
These past few years, I’ve been experimenting, building, and scaling. I founded a SaaS product to help small businesses test and launch quickly, created a vision to lead a multi-team effort in building a cross-platform loyalty ecosystem, and defined the design strategy for a scalable builder tool. Before that, I shaped up the e-comm buying experience at Casper, while scaling their design system through wild, changing times.
My design mantra is simple - speak like a human to other humans, build systems that adapt and grow, and minimise clutter without minimising personality.
Outside work things, I’ve been going a bit analog - experimenting with abstract watercolors and dialing in the perfect espresso grind for some deep, velvety lattes.